Redefining Beauty to Promote National Unity
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Sarah Adoley Addo has been crowned as ‘Ghana’s Most Beautiful’ after a night of keen competition and a display of rich Ghanaian cultures at the National Theatre, Accra. The beautiful young native of Accra garnered the most support throughout the competition and it was not surprising that she emerged the ultimate winner. For her prize, she won a Tata Indigo Car, 3,000 cedis, and other prizes from sponsors. She will also have a Tata Safari at her disposal for official duties.
“Ghana’s Most Beautiful” under the theme, “Redefining Beauty to Promote National Unity” is a unique beauty contest designed to portray the rich cultures of people living within all 10 regions of Ghana. After stern auditions across the Northern and Southern zones of Ghana, ten beautiful young ladies were selected as the most suitable and knowledgeable to represent their various regions of origin. They were Sarah Adoley Addo (Greater Accra), Mavis Eyram Dotse (Volta Region), Fanny Aggrey Finn Amissah (Central Region) and Yakuba Ruweida (Northern Region), Mroh Louisa Efua Baawa (Western Region), Dauda Fawzia (Upper West). The rest were Rafiatu Eugette Gbormitah (Upper East Region), Danso Abena Akorewaa (Ashanti Region), Asare Aponsah Akua Serwah (Eastern Region) and Erica Joana Arthur (Brong-Ahafo Region).
All 10 delegates were camped in a house and some of their daily exploits were televised live on TV3, the host TV station. They showcased the rich cultures of their various regions, and entertained and educated viewers for 12 weeks. Each Sunday, the two delegates with the least number of public votes were put up for eviction and the judges voted to save one. After 6 eviction shows, the final 4 delegates Ruweida, Fanny, Eyram and Adoley had to contend for the ultimate crown at the grand finals.
The four contestants first appeared on stage as queen mothers of their respective regions and outlined the plan of action if they won the crown. They then answered specific questions from the judges about their planned project. They answered questions from the judges on issues such as puberty rites, culture and religion, sanitation, marriage, eradication of guinea worm, disabilities, peace and unity. Adoley said that she is passionate about the plight of the physically challenged in society and would therefore be their voice in society. Eyram, the first runner-up decided to educate communities about the importance of sanitation. Fanny, the second runner-up said she would promote Ghanaian culture while the third runner-up, Ruweida settled on fighting the scourge of guinea worm infestation, particularly in the endemic Northern Region where she comes from.
After the first round, they came back on stage in pairs to enact what they have learnt about each others culture. The third round was a fashion show which exhibited the girls in casual traditional clothes and evening gowns. The event was spiced up with performances from guest artistes, including the Ghana Dance Ensemble, Elivava and Obour.