Filed under: Events, Lifestyle

Lerato Moloi: Elizabeth Arden’s first black face

Beautiful trailblazing model and business women, Lerato Moloi has just made history as the first black face of Elizabeth Arden after an intense search for an African face to represent the the global brand.

Lerato Moloi

This internationally recognized model is the new South African Elizabeth Arden ambassador joining “A” list actors like Catherine Zeta Jones in representing the Arden brand.

Lerato Moloi expressed her emotions as overwhelmed and the decision as a blessing that is still sinking in.It is thanks to her confidence, beauty, individuality, and strength of character that she landed her title as the first black face of Elizabeth Arden.


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4 Responses to “Lerato Moloi: Elizabeth Arden’s first black face”

  • baba etienne says:

    February 20th, 2009 at 9:21 am

    slt just un petit coucou et te dire que je veux qu’on parle ou s’ecrit en Français pour le moment car je ne suis pas bon en anglais mais avec le temps nous allons parler en anglais.bonne soiré

  • Jamati Reader says:

    March 1st, 2009 at 11:08 am

    I think this is a wonderful move on the part of Elizabeth Arden! However, Jamati’s use of the word “black face” is inappropriate and borders on offensive. There’s a BIG difference between saying that “Lerato Moloi has just made history as the first black face of Elizabeth Arden” and “Lerato Moloi has just made history as the first African spokesmodel for Elizabeth Arden” or even saying that “Lerato Moloi has just made history as the first black spokesmodel for Elizabeth Arden.”

    I hope that as a website representing Africans around the world, Jamati will be more careful with its word choice in the future.

  • Mbli Xhosi says:

    April 2nd, 2009 at 2:26 am

    Why is it not offensive when we say: “white face”, I think in a world of Poverty and Natural Disasters it seem pathetic to worry about such menial issues, if you have too much time on your hands rather become a member on GREEN PEACE and save a whale. It seems some people never get tried of finding ways to be offended.

  • Mahole Simon Mofokeng says:

    December 11th, 2010 at 11:15 pm

    I ma proud of you Lerato, as the Executive Mayor of Sedibeng District Municipality I would like you to contact me at the email provided above. Im told you are coming from my area of Sedibeng / Vaal and I woulkd really like to have you recoignised for this importaant achievement of being the first African to be the face of Elizabeth Arden products. Congratulations.


    Mahole Simon Mofokeng


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