Ally Rehmtullah Couture – taking Tanzanian design to new heights
Ally Rehmtullah Design
A clever use of traditional kanga material in a contemporary design.
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Ally Rehmtullah is a mere babe in the woods when it comes to design. This Tanzanian designer started his career in 2006 with a photoshoot with Dollywood Modeling Agency in Dar es Salaam, and by 2008 was considered one of the hottest designers on the continent. His style is laced with elegant lines of flowing fabric punctuated with splashes of vibrant color and great texture.
Born and raised in Tanzania, he takes his inspiration from his surroundings. Inspired by the variety of cultures and styles around him, he attempts to pull all these elements together to create unique, beautiful pieces. A quote on his site says ” No matter what your size is you can look fabulous. The most important rule of all is to choose what makes you feel good. When you feel good you will look better.” His style intends to inspire you to look good and feel great.
Not one to rest on his laurels, he has also been part of a benefit to help education in Tanzania. Ally, in association with ZAIN, teamed up with the Kisarawe Education Development Fund to carry out a two month campaign to raise funds for the Kisarawe Secondary Schools. The campaign combined media interaction, an sms campaign, school concerts, door-to-door corporate mobilization, and a gala that featured a fusion fashion show by different international designers. The Zain Fashion for Education is now a yearly event that draws a huge crowd and is raising money for different school districts in Tanzania.